Impact of social media on Indian politics in contemporary Era
Author(s): Puneet Kumar Yadav
Abstract: The rise of the internet in the early 1990s, has led to the increase in the world's networked population. The networked population has greater access to information, more opportunities to engage in public speech and a better ability to undertake united action. Social media has become a fact of life for civil society world over, involving many actors - regular citizens, activists, non-governmental organizations, telecommunications firms, software providers, and also governments at large. Social media revolution in the Indian political scene is real, tangible and accelerating. Keeping an eye on upcoming Lok Sabha elections, the objective of this article is to study the impact of social media viz. Facebook, Twitter, Google+ and You Tube on Indian politics. No doubt social media is now being seriously considered by the Indian political parties as a mean to reach out to the electorate, but will it influence the Lok Sabha Elections in the same way as in Obama’s Presidential elections? Social media has gained importance with the rise in youth population in India.
Puneet Kumar Yadav. Impact of social media on Indian politics in contemporary Era. Int J Political Sci Governance 2023;5(2):284-286. DOI: 10.33545/26646021.2023.v5.i2d.369
