2023, Vol. 5, Issue 2, Part A

In the era of globalization and inter-dependence, the world is facing multi-facet threats wherein nations are at the stake of the responder. The rising traditional and non-traditional threats are not only affecting the security perspective but the rising role of media or social houses of information are also an addition in building opinions and ideology. The role of media reflects the well-defined differences of its people and thoughts by supporting and serving two types of media trench and audience: the English language media and the non-English language media, including various newspapers, magazines, and television channels, thereby upholding the difference in expression and aspects of its multi-cultural population. Therefore, media remain an important component. Mass media often plays a key role in today’s conflict. Their role can take two different forms. Either the media takes an active part in the conflict and has responsibility for expanded violence, or stays independent and out of the conflict. Pakistan and India have been opponents to each other since their independence. Besides having shared borders, both the countries have several things common to share; like religion, culture, language, and holy places in either country. Media plays an important role in conveying information, forming opinions, and setting trends. It even affects social behaviour. The media’s role in influencing national and international public opinion through coverage of worldwide events has very great in size in today’s ever more connected world. Media is greatly promoting trade, business, and cultural activities across the globe. Similarly, it can also help to calm relations between Pakistan and India. This paper will focus on how can media bring melodiousness and calm the relations between Pakistan and India by highlighting commonalities among both countries. Media can be an enemy or can befriend both the nation’s security and its implications for India’s security.