2023, Vol. 5, Issue 1, Part E

Social media has become a vital phenomenon in contemporary social science research. It is an online media platform where people can easily share likes and comments on any post. Social media is the product of technological achievement. Social media are web 2.0 internet-based applications that are user-generated content where social media organisations create specific profiles, and their profiles are connected with other individuals and groups. Social Media in the 21^st century disseminates from the urban to the local level. The social media platforms enable the peoples of the rural heartland of Adivasi who is getting opportunities to connect themselves to the mainstream world. Through these platforms, they can express their rights, culture and traditional knowledge system to the people.

This paper aims to explore how social media promotes tribal interest. To what extent has social media affected tribal socio-economics and political and technological mobility in everyday life? The present paper attempts to analyse how social media platforms facilitate tribal peoples to disperse their indigenous knowledge system to the world. In this way, this paper deals with the epistemological understanding of tribalism, reiterating their ontological reality through the rapid technological development of social media.

The paper will broadly employ qualitative methods, including analysing social media platforms like Facebook, Twitter, and YouTube. The analysis would be based on the various public account on social media like the Ministry of tribal affairs tweets and Facebooks post and various tribal groups' accounts that post and comment on tribal culture and their indigenous knowledge system